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21
May

Cingular, Now The New AT&T will soon be just AT&T just in time for iPhone.

author alang

Last night our friends at AT&T kicked off the first stage of Cingular’s rebranding (took long enough didn’t it?) by changing signs at Kiosks, in-store signs at 1,800 coporate retail outlets, Point Of Sale Materials and exterior signs on a few stores in some of the more important markets (sorry, small-towners). The company stated that it was changing the brand quicker than initially planned due to research showing the anticipation level of the iPhone (as if anyone can actually afford it…).

Most of the exteriors of Cingular-branded stores will be branded AT&T by September, and total rebranding is expected to be finished by January of 2008 (just in time for iPhone 2nd Generation announcment… kidding).


1 Comment »

Comment by Bobby Rumson on 2007-06-28 21:35:10

So there stores and signs are getting a facelift. What should we be expecting with regards to our plans and pricing change. I read on this site that it seems to be just a technicality. That it isnt like this at&t is like the former at&t wireless. But then why use the name.

 
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