Lovable young Xiong, is blowing the small loudspeaker, clatter Di clatter….Blows the international market from the domestic market, is on everybody's lips a fairy tale kingdom's brand myth.　　This young Xiong is only Fujian Quanzhou Grimm clothing Limited company's brand image clatter Di Daxiong. As early as in 1997, the Grimm company in domestic and foreign has registered clatter Di clatter the (DADIDA) brand name and trademark marking, and entrusts with its full of vitality brand image clatter Di Daxiong. During ten years, the Grimm company has constructed a children's clothing's fairy tale kingdom diligently. In here, each staffs felt that he is the fairy tale lead, but gathers in the same place is also a formidable team, they cultivated clatter Di Daxiong to obtain more and more child's affections industriously.　　Remarkable quality achievement outstanding brand　　The Quanzhou Grimm clothing Limited company founded in 1992 .1999 year Grimm to consummate its own product chain link to invest one after another completes the spinning and weaving to weave, the computer machine embroidered, the silk screen dye printing and so on large-scale necessary workshop, became the industrial structure complete large-scale children's clothing production base. From just started only then less than 100 square meter area small factories to develop into has 120,000 square meter workshop clothing groups; Several dealers from the very beginning develop the present dealer to spread Asia, Europe, and in North America,unique baby bibs, the South America, Africa and Australia has the sale on commission for sale abroad wealthy and powerful family, a Grimm group turns toward the enterprise does strongly does the big direction vanguard, the enterprising footsteps never stop.　　For the development research and development design mentality, distinguishes the region popular characteristic keenly, the Grimm designer except the massive collections, reorganizes outside the regional front child clothing information, but also has the goal to leave for different destinations the overseas inspection frequently, in a friendly way exchanges with the domestic and foreign colleagues, infuses the new vigor unceasingly for the product research and development. In the specialized product development personnel, the business agent and under the market marketing personnel's joint effort, clatter Di Da in the product opening design take the green, the environmental protection, comfortable as the subject, unifies child's bodily development structure, in the comfortable health's premise, by the international popular front's design idea, unifies the fine craft, adores the making clatter Di clatter brand the remarkable quality.　　In product homogenization phenomenon serious today,discount designer kids clothing, how can from the numerous competitors blooming? And four years is evaluated continuously as national one of first batch only two country exempting from inspection brands the Chinese clothing hundred strong specialized child clothing thing industry and trade integration the Major industry, the Grimm product quality nature was mentioned a more important position, this from clatter Di clatter product design idea: Take the green, the environmental protection, comfortable as a subject, realizes popular and echoes practical, the fashion and health coexisting can full manifest. Therefore, Grimm catches quality Guan Bing to receive tightly by the quality asks the market, is sure need the quality policy which by the clothing develops, strictly according to the ISO9001 international quality control system, the ISO14001 International Environment Governance system, the Oeko-Tex100 ecology textile and the national textile security's request carries on each production operation management. The company except has the science complete performance test system, the specialized quality detection personnel carry on outside the strict check to the lining and each production working procedure, the Fujian Province legal quality testing authoritative organization center examination center is also responsible to the product quality carries on the track surveillance, guarantees clatter the Di clatter high quality brand image.　　Since inside and outside has minored in two legs to walk continuously, Grimm walks is primarily minores in take for sale abroad the domestic market pathway, the trade export and the domestic market proportion as 7:3, its product sells in distant markets Europe and America, the Middle East, Russia and so on more than 30 national and local .2007 year export more than 3000 ten thousand US dollars, grows 5.6% compared to the same period.　　In order to comply with the domestic market the need, the Grimm children's clothing has increased the domestic market development dynamics in recent years. While further expands domestic mesh point distributed, further consummates the terminal each establishment; Simultaneously also promotes the baby product line, in domestic market start clatter Di clatter baby exclusive agency; In addition has also promoted the child movement, the walking shoe, further enhanced clatter the Di clatter brand market competitiveness. At present, clatter the Di clip clop sales network has spread Beijing, Shanghai, Shenzhen and so on more than 200 big or media-sized cities, has more than 600 exclusive agencies. Clatter Di clatter the *DADIDA children's clothing by its modern design, the luster is simple and elegant, the fine workmanship has obtained the high fine reputation. Has the honor to receive the Chinese ten big outstanding children's clothing successively, the Fujian Province famous brand goods, the Fujian Province famous trademark, Chinese titles and so on market best-selling brand and national exempting from inspection product.　　in July, 2007, the Grimm children's clothing good news keeps pouring in - - trials in final smoothly through the National Quality testing Bureau, takes exempts from customs inspection the honor to the international market gold medal pass country export; Takes the only enterprise by Grimm to represent participates in the making home first ' the babies and infants clothing and the clothing ' the national standards first draft,（Related Articlesdior kids clothing Even more Vitamin AD soft capsule (is pregnant infant child special purpose) four）, has welcomed the national clothing quality surveillance test center, the Shanghai Clothing Research institute and so on specialized organization, as well as domestic well-known children's clothing enterprise misters' common discussion.　　From pastes the sign to the innate brand transformation　　The clothing export majority is pastes the sign processing, the selling price is too low. The independent brand will leave the eloquence is future development direction. For the past three years, Grimm clatter the Di clip clop brand export occupies to company export amount 10%~15%. Grimm Chairman Zhao Jianhe told the reporters, pastes the sign not only selling price not to be able to come up, moreover the order form has not safeguarded. Visitor possibly makes this year the order form to you, will look next year possibly for other. Therefore, must from original paste the sign to turn passively seizes the market on own initiative,Newborn Baby Clothes, argues vigorously the independent brand export. It is reported that in the recent two years, Grimm is replaces the corporate name at the Guangzhou Export Commodities Fair by the DADIDA brand name to come the cloth exhibition, in repair style prominent DADIDA brand.　　However, the independent brand export is the long-term developing process. Zhao Jianhe told the reporters, the clothing and the cultural relations are close really. Although the Japanese South Korea's clothing may obtain many approvals in China, but hits the brand to Europe and America also to have the very great difficulty, because the Eastern culture and the Western civilization have the very big difference. However, the Middle East does not look like European and American such in the clothing culture aspect to be able to guide one kind of tidal current, can accept the external thing, accepts the quite good .DADIDA brand to the Asian culture to export Middle East's suitability, price competitiveness lets the Middle East market have more selectivities, the market development is quite easy.　　Designated the breach, DADIDA in markets and so on Middle East had own sale on commission to ally business. According to Zhao Jianhe said that at present, DADIDA in Russia, Lebanon, Saudi Arabia, Turkey, Dubai and so on 5 countries had the independent brand sale on commission to ally business.　　The European and American market development has the difficulty not to mean gives up, said with the Zhao Jianhe words: The European and American market's development cannot be too anxious, must proceed in an orderly way.　　Grimm's procedure is, depends upon as far as possible the Guangzhou Export Commodities Fair and the exhibition internationally intend to makes market and so on Europe and America development. But in view of the European and American market, Grimm adopts promotes the independent design the way to carry on excessively. The cooperation customer knew that our design research and development ability, before they under the list, in give us every year beside some their design, must choose the design which surely some we design. Once the customer uses the design which we design, the price raised. One research and develop the design enhances about 10% compared to processing with provided samples's profit.　　Before the interview conclusion, Zhao Jianhe told this kind of story: I have made many year trades with Lebanon's dealers, has been is them to paste the sign .2006 years, this dealer's son wants to be independent from father's business, his independence is makes my DADIDA the alliance business, because he has regarded our design, price superiority. Therefore, in Lebanon, I is the long-term customer supplier, but his son became my alliance to discuss for .2007 years, Lebanon's 6 alliance shop was open for business completely, business good.　　This glorious times are not the mountain peak, but another section of peaks start Zhao Jianhe in Grimm 15th anniversary Daqing time definitely said. Believed that will be similar the Lebanese dealer fathers and sons and Grimm's story unceasingly will also perform, DADI juan DA will enjoy a good reputation eventually achievement one world the international children's clothing brand.